Is Google Ads worth it for a small business?
It is worth it when one enquiry costs you less than that enquiry is worth, and you cannot know that until conversion tracking is running, so set the measurement up before the budget.
We do not answer this with a slogan. The honest answer is a number, and it is different for a dentist, a restaurant and a builder.
What has to exist before you spend
- A page that answers the exact thing the ad promised, not the home page.
- A one step contact path: a form, a booking slot or a message button.
- Conversion tracking, so a click that becomes an enquiry is counted as one.
- A cookie consent bar if you sell into the UK or the EU, because tracking without consent is not lawful there and the data is unusable anyway.
The number to watch
Cost per enquiry, not impressions and not clicks. Divide what you spent by how many real enquiries arrived. Then ask how many of those became paid work. Two months of that tells you more than any dashboard.
When ads are the wrong tool
- When nobody is searching for what you sell yet. Ads meet demand, they do not create it.
- When the contact path is broken. You will pay for clicks that had nowhere to go.
- When the margin is too thin to survive the cost per enquiry in your sector.
- When you cannot answer enquiries quickly. A lead that waits a day is usually lost.
What we do
We set up the campaign, the conversion tracking and the consent bar, then manage it monthly and send a written report with the cost per enquiry in it. You see which click became an enquiry and what it cost, and you decide with your own numbers.
Related
Frequently asked questions
How long before I know if it works?
Usually one to two months of steady spending, because you need enough enquiries for the average to mean anything.
Can I run ads without a website?
You can, to a booking platform or a profile, but you lose control of the page and usually of the tracking too.
Do you report impressions?
Only as background. The report is built on cost per enquiry.
Tell us what you want built
You get a written scope with the price within one working day. Nothing is stored on our server: your details turn into a WhatsApp message and sending stays your choice.